https://www.mallorylaurel.com/home-1 daily 1.0 2020-08-10 https://static1.squarespace.com/static/5a185faad74cff5c36e3b644/t/5aaebdda03ce64db74f2c817/1592839919705/Authorphoto.jpg Home - Bio Mallory Laurel was born and raised in the Rio Grande Valley, a border region in South Texas. She studied English and Philosophy at The University of Notre Dame and completed her MFA in Fiction at The Ohio State University. In addition to her writing, which has admittedly slowed since graduate school, she is also the Director of Communications and Outreach for Latino Studies at the University of Texas at Austin. After almost thirteen years in the Midwest, she is happy to finally call Texas home again. Author Photo taken by Margaret Cipriano. https://static1.squarespace.com/static/5a185faad74cff5c36e3b644/t/5aaeb7238a922d6d3cdb33dc/1521406962989/15230012.JPG Home https://static1.squarespace.com/static/5a185faad74cff5c36e3b644/t/5aaec009aa4a99e02199770a/1521401897521/14950003.JPG Home https://static1.squarespace.com/static/5a185faad74cff5c36e3b644/t/5aaece47758d463a224db0be/1521405529012/15230007.JPG Home https://www.mallorylaurel.com/portfolio daily 0.75 2020-11-09 https://static1.squarespace.com/static/5a185faad74cff5c36e3b644/t/5ef25b240bfe052dfb82e247/1592941431890/logo+animated+transparent.gif Portfolio Rebranded Latino Studies Logo, animated version https://static1.squarespace.com/static/5a185faad74cff5c36e3b644/5ef25d14b4c6007b4d1ea64a/5ef2616c409cd02990e316ac/1592942960723/2.png Portfolio https://static1.squarespace.com/static/5a185faad74cff5c36e3b644/5ef25d14b4c6007b4d1ea64a/5ef2613bff7cf52f082bdb71/1592942932877/poster+online.png Portfolio https://static1.squarespace.com/static/5a185faad74cff5c36e3b644/5ef25d14b4c6007b4d1ea64a/5ef2609b7bc7c24c108c2bb7/1592942841068/1.png Portfolio https://static1.squarespace.com/static/5a185faad74cff5c36e3b644/5ef25d14b4c6007b4d1ea64a/5ef25fdf6548eb4ab422f797/1592942841038/LRI+Lecture.png Portfolio https://static1.squarespace.com/static/5a185faad74cff5c36e3b644/5ef25d14b4c6007b4d1ea64a/5ef25fcd7378ce3f0fa56850/1592942841128/2018_09_18_HeritageForSale_FinalDigital.jpg Portfolio https://static1.squarespace.com/static/5a185faad74cff5c36e3b644/5ef25d14b4c6007b4d1ea64a/5ef25faff18bb309c0409283/1592942841932/Celebracion+A+Frame.png Portfolio https://static1.squarespace.com/static/5a185faad74cff5c36e3b644/5ef25d14b4c6007b4d1ea64a/5ef25f6dff7cf52f082b8596/1592942469331/poster.png Portfolio https://static1.squarespace.com/static/5a185faad74cff5c36e3b644/5ef25d14b4c6007b4d1ea64a/5ef25f5317cb935a3ba88495/1592942424981/2019_05_03_TenderRAGE_Poster_FinalDigital.jpg Portfolio https://static1.squarespace.com/static/5a185faad74cff5c36e3b644/5ef25d14b4c6007b4d1ea64a/5ef25d154aa4af77561e17a2/1592941881502/Pop-Up+Pachanga+Flyer.png Portfolio https://static1.squarespace.com/static/5a185faad74cff5c36e3b644/t/5ef262ebe0db746987714172/1592943347258/Screen+Shot+2020-06-23+at+2.45.14+PM.png Portfolio Excerpt from Brand Book & Style Guide https://static1.squarespace.com/static/5a185faad74cff5c36e3b644/t/5ef278295a1edf25fc852263/1592948784351/Screen%2BShot%2B2020-06-23%2Bat%2B4.45.22%2BPM.jpg Portfolio - EMail marketing: latino studies newsletters In general, newsletters too often take a creative backseat to flashy social media campaigns and outside-the-box experiential efforts. The online medium can be restricting, no doubt, but too many underestimate the epistolary potential of the humble email. Relatable voice, compelling writing, dynamic visuals—these elements can combine to create a wholly meaningful reading experience that does as much if not more to build audience relationships as likes and follows do. This was my philosophy when I took over our weekly Latino Studies Newsletter. I treated it like a conversation with our audience that began from a place of empathy. Can I tap into a collective feeling—are we at a point in the year, say, when everyone is starting to drag a little?— and establish some level of intimacy before I start selling them this or that? The result of this approach has been countless personal messages from students, faculty and staff expressing how much they enjoy reading them. Joy? In reading a newsletter? What can I say—I’m pretty dang proud of that.